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Hi George and Lior,
For roads where there is currently no cycling infrastructure, how would you measure latent demand? I am asking this for the last assignment of this week. Considering there are multiple schools, a mall, and a university along this road (Embarcadero Road in Palo Alto, CA), I am expecting that a lot of people would use this route, if good cycling infrastructure were present. However, currently there is only a sidewalk.