Did you know that women are more risk-averse than men, and that more women than men identify traffic safety as a challenge to cycling? This concern has an impact on their bicycle use and was highlighted in the study “Gender and Smart Mobility” published by Ramboll (global architecture, engineering and consultancy company) in March 2021. In this video, UMX travelled to Copenhagen (Denmark) to talk to Marianne Weinreich (Market Manager Smart Mobility at Ramboll, Chair and co-founder of the Cycling Embassy of Denmark) and discover how to make urban cycling more attractive to women.
Click here to read the full report “Gender and Smart Mobility” of Ramboll: https://bit.ly/3Tcf0KG
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