Mobility-as-a-Service (MaaS) explained

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Welcome to this EIT Urban Mobility course on Mobility-as-a-Service, or MaaS. This course will give you a glimpse into what MaaS is, the players involved in the mobility ecosystem and, hopefully, it will help you detangle the information so that you can understand the potential of this technology

We will discuss possible ways of implementing and governing MaaS and the  main challenges of its implementation. 

Upon completion, you will: 

  • Understand what MaaS is and what it is not 
  • Be able to see the big picture in terms of what the current mobility trends are 
  • Understand what the future of mobility might look like as MaaS is integrated in our daily lives 
  • Have had the opportunity to learn about how some projects have succeeded and failed in its implementation and find out what the main challenges ahead are. 

Multi-language videos:

To make this course accessible for a greater audience, the videos’ subtitles are available in English, French, Italian, Latvian, Polish, Portuguese, Spanish, Slovak and Turkish.


5 modules

Recommended schedule

1 day

Total length

1 hour


Hans Arby

Hans Arby

Hans Arby is a senior researcher at RISE Research Institute of Sweden and adviser for public and private mobility actors, focusing on business model and ecosystem innovation and governance. He has more than 15 years of experience within sustainable transport, ITS and has been providing strategic support to cities in developing transport strategies and long term planning and marketing of public transport.

He founded UbiGo, which launched one of the first commercial, subscription based MaaS services in Stockholm. He is a member of the UITP Combined mobility Commission.

He serves as first vice chair of the Transport board of the City of Gothenburg, Sweden’s second largest city, as a part time politician.

About the course

Free & Paid Options

You can access and participate in the course for free. If you want to earn a  certificate upon completion, you can purchase it. The certificate will be accessible only once the course is successfully completed. Read more here.

What Urban Professionals Have to Say

One of the very well-spend hour for a long time - this course is useful, interesting, thoughtful, prety comprehensive for such a short one and above all - honest about the matter.
Milen Angelov
Mobility-as-a-Service (MaaS) explained
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