Hans Arby
Hans Arby is a senior researcher at RISE Research Institute of Sweden and adviser for public and private mobility actors, focusing on business model and ecosystem innovation and governance. He has more than 15 years of experience within sustainable transport, ITS and has been providing strategic support to cities in developing transport strategies and long term planning and marketing of public transport.
He founded UbiGo, which launched one of the first commercial, subscription based MaaS services in Stockholm. He is a member of the UITP Combined mobility Commission.
He serves as first vice chair of the Transport board of the City of Gothenburg, Sweden’s second largest city, as a part time politician.
You can gain an understanding of the concept of MaaS and its potential. Additionally, you will learn what information is needed when you ask the right questions. I would recommend this course to anyone looking for insights and a fresh perspective on MaaS.